3 fundamental processes to manage: Cash, Activities, and Relationship

In any business there are three processes demanding close management: Relationships, Activities and Cash.

1.    Relationship
The final challenge in any business is, as Peter Drucker already said, to create customers. In the end, are these individuals (if B2C) or companies (if B2B), that approve and legitimize the business by consuming its products and services. The process of managing relationships comprehends the interaction with current and potential customers, aiming to retain existing customers and identifying and conquering new ones.
The relationship process aiming to conquer customers, invariably, involves the following steps: Research (the general consumer market for the product or service); Qualification (election of potential consumers to the products and services); Contact (reach); Presenting (call of attention); Dealing with opposition (conditions, environment and restrictions); and Closing (closing the business, being it the signature of a contract or the transfer of the property of a product).

Due to the importance of managing relationships, we develop and application that allows managing the contact (interaction) with both customers and prospects. The register may be in 4 categories: active customers, delinquent customers, inactive customers and prospects. The functionalities involve the registry of all contacts made between the company and its customers; tasks scheduling. It also allows, manage events (planned activity involving participants either clients or prospects), being possible to control who was invited, who confirmed presence and who really attended. Available, also, through specific development, set up a customer relationship area on a “website” where customers may update their data, enroll in events, make requests that are sent to the responsible for the CRM. These requests are available on the dashboard as unanswered messages. An association that already uses this app is enjoying it given its simplicity and easy to use.

2.    Activities
There are people that live in fear of being cheated and for that reason invest time and money to avoid that such fear materializes. An environment based on distrust does not build safety or security. A practical example is our own Brazilian society, in certain way based on distrust. We are constantly called to prove that we are alive, that we are who we say we are, that our signature is ours and, yet, this society deals with scandals of corruption that only increases in size, complexity and number. In fact a “suspicious” person or society (or organization, or company) does not attract trustworthy people, or at least, does not retain them.

Simple controls involve few really important things, such as:

(1)    Keep contact with people, asking them and looking for understanding their activities and projects;
(2)    Establish a limited number of goals and that are achievable and manageable;
(3)    Have in place an adequate record system that is updated (i.e. bookkeeping);
(4)    Have in place a reporting timetable of activities, projects and their respective value; and
(5)    Provide employees with tools that reduce the possibility that tasks are forgotten /not performed.

Within this spirit we have developed a managerial application - “Gestor de Atividades”/”Activities Manager” – that allows a big number of activities distributed between various different responsible both for external or internal clients be controlled. This app also allows recording punctual and recurring activities; follow up on their development as well as the possibility of sending emails.

3.    Cash
Cash is King! If there is an incontestable truth both in business and in life is this.
Cash is more than merely a unit measure, being what allows survival and independence.  Cash gives freedom, room for committing errors and time for making choices. For a startup it represents the oxygen that allows it to develop products and acquire customers. For a company already established it allows – gives time – it make adjustments in its infrastructure or to its business models. For an individual it means the possibility of going through a period of unemployment, a sabbatical or a career or professional change. If Cash is king, being for a company or and individual, most important would be to manage it by having clarity on the inflows and outflows, their origins and their terms of collection and payments. Thus, a good cash flow system that allows registering commitments, rights, cash position, estimates, and, yet, predictability is fundamental.

It was with this certainty and in view of a practical need when in a project involving a startup that we developed a managerial application of Cash Flow (FC). This application was based on experience and it carries embedded concept and, at the same time, flexibility. A differential of this application to others is the possibility of making entries of accounts receivable, accounts payable, and provisions (estimates) and, as a result, having the possibility of extracting a report of Cash Flow Forecast. According to an early user, an interior designer and founder of a furniture and decor ecommerce, she says: “What I like the most about the Cash Flow app is that it allows me to anticipate my needs of cash. It gives me assurance and time that allows me anticipating the necessary measures. I have liked it so much that I will use it for my home!”  

Our readers that want to, may try, for a 30 (thirty) day period, without any cost, any of the available apps or even all of them. For that, just register and use by going to our site: http://www.2bpartnersconsulting.com/site/index.php/en/management-tools and click on the bottom on the side of the app that will transfer to the registry page or go directly to: http://www.2bp.tecnologia.ws/cadastro.asp or yet, contact us by sending an email to This email address is being protected from spambots. You need JavaScript enabled to view it.

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