What this Digital Revolution is about?

We are being bombarded with the idea of an imminent Digital Revolution that is already in progress and that those who do not take it seriously and not embark on it will be facing a serious risk of extinction.

The signs that can be perceived are the following:

(1)    The boundaries between industries are hard to perceive
Amazon and Google are examples of these blurry boundaries. Amazon is ecommerce; produces and distributes series and movies; offers cloud services among countless other things. That is, it competes in the retail space, with studios and distributors of films and with technology companies. Google, in addition to being a technology and media company, to give only one example, develops a driverless car. Is it a technology, media and future automaker company?

(2)    Interaction with machines using natural language
The interaction with machines via voice command is already a reality and the trend is that it is to become simpler.

(3)    Robotics
Replacement of repetitive activities by systems or machines is inevitable. Those companies that bet on BPO may suffer. The BPO IT sector in India already feels the initial impacts of such movement of replacing people for robots.

(4)    Data is the most valuable asset
Social media, data already recorded and captured and the connection between machines and equipment, generate a huge amount of data. This enormity of data is extremely valuable. By analyzing such data, in a structured manner, asking the right questions, one can with greater assertiveness and less expense to acquire customers, define product offers and prices among many other things.

(5)    Connectivity and Integration
By connectivity, I mean being "on" wherever you are with other people and other equipment. By integration, I mean making several different devices and equipment "talk and act" together to allow seamless connectivity and easy interpretation by the user. This means that the user should be able to receive clear (processed and interpreted) information at any time and regardless of their device or equipment and send it with their observations / contribution to another user and interact with everything involving daily life. Cisco, with its interpretation of the "Internet of Things," already shows how different devices can be integrated operating on a network that results in a better life for its users. A real example of the impact of this concept on a supermarket can already be seen. Using the existing technology - sensors, wifi, internet, mobile devices, customer can be recognized (profiling), receive special offers, become autonomous by browsing the store or getting information about products via video and even talking to someone using their devices (Manufacturers may become more present on the store floor even from a distance). Store management can, in turn, obtain more detailed information in real time to act or react, equally, in real time. This will be great when the technology is tested and its prices go down!

(6)    Cloud becomes a delivery platform
The benefits of cloud computing before focused on cost efficiency, offering virtual infrastructure and data center, resource sharing, the possibility of rapid capacity expansion and payment per use is on route to evolve to become also a sales and delivery channel, just to mention one immediate evolution.

(7)    The customer is pressing companies to digitize because of their interaction with technology
Customers want to interact spontaneously with their suppliers, making use of mobile devices, they want to experience on and off-line relationship and avoid rework.


The signs listed above point to a challenging reality: this Digital Revolution is associated with eminent changes in business models with direct impact on people management, processes re-design, and on the offering and delivery of products and services. That is, it is not something that should be relegated only to the area of Information Technology.

And today, there is already a great profusion of revenue models, ways of competing, and available technologies.

Revenue models expanded by including: transaction, rental capacity, licensing, subscription, commission, advertising, and trading, to mention a few.

The way to develop or expand the business model and to compete involve: building the business, buying a business, partnering, investing, incubating or accelerating.

And the technologies already available include: sensors, radio frequency, beacons, machine-to-machine communication, robotics, 3D printing, drones, blockchain, crypto-currencies, virtual and augmented reality, Artificial Intelligence, cognitive computing, analytical tools and applications.

The fact is that even unconsciously we are already in full digital transformation. The decision that is up to the companies is whether they will take a protagonists or followers role in this process.

And how to respond to this?

(1)    Recognize the need for transformation;
(2)    Understand and map what needs to be changed;
(3)    Define a route of how to implement the required changes;
(4)    Act fast by piloting (do not go big before doing a pilot)!

In such a process, given its complexity and technicality, it is very important to consider hiring outside help.

At 2B Partners Consulting we aim to help companies to address the questions or problems thru the services of advisory board, interim management, managerial applications and consulting focused on financial advisory, operations improvement and organizational efficiency. Contact us to obtain more information by sending an email to This email address is being protected from spambots. You need JavaScript enabled to view it.

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